An influencer is a person who can influence others’ purchasing decisions. But how can a brand find a good influencer? There are many influencers, but good influencers are not easy to get. You will have to check certain factors before allowing someone to represent your brand and partner with your business. The common qualities of influencers are trustworthy, responsive, passionate, likable, power to persuade, and a good timer.
For us entrepreneur-minded Stackers, flexing our social media muscles and building an engaged audience can lead to financial success as an influencer. On the other hand, if you own a business, and are looking to gain market share, contracting one or a few influencers can gain mass exposure quickly.
Find a Niche
The first step to becoming a successful influencer is finding a niche that you are passionate about. It can be anything from lifestyle, fashion, pets, fitness, etc. Stand out with your passion and remember not everyone will like you, so focus on what you like.
Pick Your Channels
When starting, pick the channels that you are going to focus on. It could be something from social media platforms, blogs, or YouTube channels. Once you settle for the best, create great content and be active.
Identify Target Audience
It’s crucial to identify the target audience before creating content. This way, your message will be relevant and engaging. You can group them according to demographic, age, and lifestyle. Learn which content has many comments and likes and follow that trend.
Create Great Content
A great influencer should create engaging, interesting, and informative information. They should craft high-ranking content by placing the right keywords to get many readers. However, try to be consistent in creating high-quality content.
Engage With Your Audience
Just creating content is not enough to be a successful influencer. You need to engage with your audience and build a relationship. This means responding to messages, liking, sharing their content, and interacting with them.
To be successful, you need to do something unique that sets you apart from the rest. It could be having a unique style or being passionate about a certain topic. Whatever it is, be different from your competitors and make sure the content is original.
Works With Brands You Can Recommend
As an influencer, brands will always approach you to promote their services or products. Work with brands you can recommend to your audience—a product or service you believe in and would actually use. This will make it easier for you when answering some questions.
A good influencer should be consistent in posting regularly, interacting with the audience, and being true to the brand. Also, be quick to introduce new product developments before your followers find out elsewhere. If you are inconsistent, your audience will lose interest in you and your brand.
Good Influencers Have Real Audiences
Companies and marketers partner with influencers because of their following. However, some influencers have suspicious audiences, some of which are inactive or bots. This means they will not purchase anything. A good influencer should have real followers who will purchase products or services.
Knowing how to use technology is vital for every influencer. You should know how to use social media and other online platforms to reach your audience and be comfortable using various technologies to create great content.
Be Highly Focused
As an influencer, it is important to have a clear vision for your brand and know exactly what you want to achieve. Be consistent in everything you do so that your audience can keep following you.
Collaborate With Greater Influencers
The quickest way to grow your following is by working with other influencers, especially the bigger ones. This way, you will reach more people. However, you should be important to the influencer by guest posting on blogger outreach through ValuedVoice, doing social media takeovers, or just promoting each other’s content.
Be Responsive On Social Media Platforms
An influencer may not post every day or too often, but they should be active on social media platforms. This means they should respond promptly to comments and messages. This is a good show that you care about their ideas. If you can’t comment, you can just like it.
To be a successful influencer, you should first find a niche that you are passionate about. Then create engaging and interesting content that will engage your audience. Also, do something unique to make yourself stand out from the rest. Collaborate with other influencers and be tech-savvy. The audience will stick to your page if you respond to their messages on social media platforms.