Need Business Exposure? Technology Is Your Marketing Weapon

Savvy entrepreneurs are always seeking ways to use the latest technology in order to increase sales and enhance their reputations. Let’s build on that today, shall we?

Traditionally, successful business people have appeared as hosts or guest speakers at exclusive conferences. Such events are usually hosted at major exhibition centers or ballrooms in upscale hotels and resorts. Each guest typically pays an entrance fee in order to listen to advice and tips given by high profile entrepreneurs.

Sound familiar? You’ve probably attended those types of conferences.

With modern web technology, it’s possible for business people to further capitalize by creating or appearing on on even more exclusive conferences. How? Appear at online-only conferences broadcast live on the internet. Online viewers usually subscribe to the webcasts for a one-time fee. These conferences attract people who can’t travel to faraway cities. It’s also possible to archive all exclusive conferences on video clips that could be downloaded by users who were unable to watch the live events.

But that’s not the only opportunity.

Interviews

Satellite and digital radio channels also provide tremendous moneymaking opportunities for business gurus. For example, successful individuals can appear as guest speakers on exclusive radio stations or podcasts (like ours) that focus on issues such as finances and general life issues. Some guest appearance can pay a significant amount of money to well established entrepreneurs. The bottom line?  Ordinary folks want to listen to the advice of successful people. Start with online resources such as Help a Reporter to begin building your online resume.

Publishing

Business people build their brand by publishing books that highlight personal success stories while inspiring other individuals to pursue dreams and become successful. Tech savvy entrepreneurs often focus on publishing e-books that come with discounted prices compared to traditional hardcover copies. It is much easier to advertise e-books because you can offer free samples that readers could always explore.

Taking What You Have and Making More

Additionally, digital copies of books could be optimized for smartphones and not just large tablets and e-book readers. It might be a smart move for a business guru to release a short publication in a digital format that is available free. Such a clever move can significantly boost the reputation of an up and coming entrepreneur. Most mobile application marketplaces and other virtual stores usually feature free downloads on the front pages. Therefore, free e-book offers could potentially be viewed by millions of people daily on some of the world’s most popular mobile platforms.

Building Your Brand with Technology

Thanks to social media, entrepreneurs can now enhance their online reputations. Positive content in the forms of articles, photos and videos could be posted in order to reinforce a particular branding in the public’s eye. Social networks also allow entrepreneurs to counter any negative content that might be posted about them online. Business people should make sure that their customers and other followers know the exact destination of official websites and social network profile pages. An entrepreneur such as Brent Franson and other business people are examples of successful tech gurus who use social media for professional and personal networking.

Plan Your Attack

Whether you’re planning on appearing on national TV shows or elsewhere, entrepreneurs should make sure that they tell viewers about their affiliated official websites and social network pages. After all, airtime might be limited for guest speakers who only get the chance to say a few words on live TV. You want to make the most of those few minutes to build a community!